EMAIL CLEANED MAILCHIMP UPDATE

You can do so by deleting them or archiving a part of your list.

The users who cannot be re-engaged should be removed from your Mailchimp list. It can include special offers, sending promo codes, and so on. This implies running a special Mailchimp campaign designed to win back inactive users. Mailchimp provides quite a lot of analysis tools and features, such as predicted demographics, engagement statistics, or audience dashboard. When you closely monitor your list data, you can derive valuable insights and change your strategy to maximize efficiency. An example of the list growth tools in Mailchimp can be signup forms.

EMAIL CLEANED MAILCHIMP UPDATE

To keep an audience refreshed, it’s necessary to constantly add new contacts and regularly update the already existing ones. With a well-structured audience, it’s easier to run targeted campaigns and conduct analyses. This implies arranging an audience into groups and segments and marking it with various tags. That’s why it’s crucial to keep your Mailchimp lists relevant, analyze them, and implement improvements based on the findings.Įxamples of Mailchimp list management include:

Such customers might even report your emails as spam and cause additional problems. Otherwise, you might get stuck with distorted statistics and spend money on users who are not interested in your services. In such a case, you will need to re-engage or delete idle subscribers. For instance, you can have a big audience but a low open rate and a lot of inactive users. Accumulating a huge database of contacts alone does not necessarily translate into increased sales or engagement. Proper list maintenance is vitally important. This is the process of organizing, refreshing, and maintaining your audience data in Mailchimp with the help of the platform’s in-built list management functionality. To subscribe them, you’ll need to get their explicit permission to send them your marketing materials. You should also be careful with the contact details you collect for purposes other than subscribing.įor example, if you run a restaurant and customers provide their email addresses to take part in a promo, you cannot treat these people as subscribers just because they gave you their contact information. This means you cannot use any third-party email lists or copy email addresses from publicly available sources.

First of all, you should only include contacts you collected yourself under relevant circumstances. Not just any list of emails can be a Mailchimp list. In this article, we’ll use both terms interchangeably.

Despite this, many marketers still keep calling them lists because this term was widely used by Mailchimp before. This is what lists are now officially called in the Mailchimp interface, tutorials, and other materials. However, over time, lists typically accumulate many other data types, such as customer location, engagement stats for each contact, and so on.Īnother term for the Mailchimp list is audience. It’s called a “list” because its core element is, well, a list of your customers’ names and email addresses. Practically speaking, a Mailchimp list is a database containing information about your contacts to whom you send emails in bulk using Mailchimp. What’s next? What is a Mailchimp mailing list?

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